Our Objectives
GIAF will support startups or growth companies who have a proven track record in a given country by helping them expand into other African countries. GIAF will invest in the green-field operation in the new countries to achieve the following:
Lower Risk
Lowering the risk of investment, as the company has already reached product-market fit in at least one country. GIAF support includes strategic market selection and in-country market development.
Opportunity Distribution
Generate job opportunities and technology transfer in multiple countries and not just focused on a few hubs.
Cross-Pollination
Taking existing successful products or solutions from one country and implementing in another. This cross pollination of innovation will have the knock-on effect for supplier and partner developments.
Higher Returns/More Exits
Allow for better exit opportunities as potential acquisitions or IPOs are strongly dependent on the size of the market(s) that are served by a given company.
Market Expansion
Paving the way for startups that happen to establish in small economies to expand into larger markets, but also allow for city-based expansion rather than country-based, which is more fitting for many companies.
Impact and Social Responsibility
Developmental impact measurement is at the core of our operation where specific KPIs and reporting measures will be followed.
Harness Trade Agreements
GIAF will also harness trade agreements across the Continent such as COMESA, and will make use of the advantages to be offered by the African Continental Free Trade Area that will create a continental market for goods and services, with free movement of people and capital.